All that you have heard is true. With pay per click marketing, you can make a lot of money with little effort, in a relatively short time. It can be a great asset to any advertising campaign. However there is a little secret that nobody lets you know. Behind the scenes of every successful pay per click marketing campaign is a sharp mind and a lot of hard work.
Choice of search engine is the key to the success of your campaign. Of course when you think of pay per click the big engines like Google and Yahoo spring to mind. This is because they are bigger and, some would say, better than the other engines. At the same time it should be noted that there are other search engines available. Pay Per Click Universe lists the top 10 engines.
1. Google 2. Yahoo! 3. ABC Search 4. Search Feed 5. 7 Search 6. MIVA 7. Enhance Interactive 8. Findology 9. Microsoft adCenter 10. Ask.com
An ambitious and intelligent promoter will take advantage of all these engines and see which ones will be best for his business.
Choice of keywords is critical to your pay per click success. Your choice will be determined by 2 types of keywords; tight niche ones that will bring a small amount of traffic but only a few sales and general ones that bring a large amount of views but a lot of wasted leads. Popular keywords can be found by looking at the search engine database, but do not rely on these alone. This is because these popular keywords will bring a good stream of views but not many sales.
After you have completed your keyword research you will now have to begin thinking about bids. Bear in mind that the highest bidder will get the best position. After all the search engines must make money too. The more money you invest the better the exposure for your ad. It is critical to your success to be positioned among the first 5-10 pages of search results, as searchers will not go beyond this range of pages.
Lastly do not forget the importance of micromanagement. It is critical to your success that you do not forget to do this. You must understand how each of your ads are contributing to your business. Are they pulling? Are they bringing in money and are you getting leads from them? Be ready to tweak and if necessary delete your ads.
It is possible to make a tidy profit with your pay per click marketing. However in order to do this you will need to micro-mange your campaign and do your research carefully. Remember the key to success is being willing to experiment. Do not get frustrated if you do not see the money coming in as soon as you start your account. Bear in mind that "Rome was not built in a day."
So make use of these points and make them part of your action plan. A little work initially will pay big dividends. Using more than one pay per click engine will expand your business and increase your sales.
Choice of search engine is the key to the success of your campaign. Of course when you think of pay per click the big engines like Google and Yahoo spring to mind. This is because they are bigger and, some would say, better than the other engines. At the same time it should be noted that there are other search engines available. Pay Per Click Universe lists the top 10 engines.
1. Google 2. Yahoo! 3. ABC Search 4. Search Feed 5. 7 Search 6. MIVA 7. Enhance Interactive 8. Findology 9. Microsoft adCenter 10. Ask.com
An ambitious and intelligent promoter will take advantage of all these engines and see which ones will be best for his business.
Choice of keywords is critical to your pay per click success. Your choice will be determined by 2 types of keywords; tight niche ones that will bring a small amount of traffic but only a few sales and general ones that bring a large amount of views but a lot of wasted leads. Popular keywords can be found by looking at the search engine database, but do not rely on these alone. This is because these popular keywords will bring a good stream of views but not many sales.
After you have completed your keyword research you will now have to begin thinking about bids. Bear in mind that the highest bidder will get the best position. After all the search engines must make money too. The more money you invest the better the exposure for your ad. It is critical to your success to be positioned among the first 5-10 pages of search results, as searchers will not go beyond this range of pages.
Lastly do not forget the importance of micromanagement. It is critical to your success that you do not forget to do this. You must understand how each of your ads are contributing to your business. Are they pulling? Are they bringing in money and are you getting leads from them? Be ready to tweak and if necessary delete your ads.
It is possible to make a tidy profit with your pay per click marketing. However in order to do this you will need to micro-mange your campaign and do your research carefully. Remember the key to success is being willing to experiment. Do not get frustrated if you do not see the money coming in as soon as you start your account. Bear in mind that "Rome was not built in a day."
So make use of these points and make them part of your action plan. A little work initially will pay big dividends. Using more than one pay per click engine will expand your business and increase your sales.
About the Author:
Brian Basch has been in the field of ppc management for a long time and maintains a website about google adwords management that you should visit right now to learn how he can help you.
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