One of the biggest hurdles for those involved in the internet marketing business is generating leads, preferably for free. It doesn't matter how great our website is, how revolutionary our product is or how affordable it is..... that is all for nothing if we are not attracting qualified visitors to our site.
Video marketing has proved to be successful for many people.
There are probably hundreds of video sites floating around on the Web, but the star is YouTube. All of the others pale in comparison. It's free and it's easy to use. The only expense involved would be the purchase of a webcam. This would be the cheapest way to go, but a camcorder would give a more professional looking result. However, for beginners a webcam works just fine. When it comes to video marketing, the content is way more important that the quality of the video itself. I edit my videos using Windows MovieMaker, but YouTube has a program that allows you to personalize your videos and it is super easy to use.
When getting ready to record a video, I recommend that you double check your settings, especially for the lighting. You might have to close or open the blinds in your room or put on a light or two. You want the viewers to be able to see your face clearly.
One very important thing to remember is to have your website address periodically show throughout your video. You have to do this during the edit stage. Some think that as long as their website is shown on their actual YouTube page, then it doesn't have to be in the video. However, if you do not do this and someone likes your video and forwards it on to a friend, that person will have no way of getting in touch with you.
When it comes to putting your website address on your YouTube page, I have one little tip. Make sure that it is the first thing you type into your information box. Put in the full address with the http://. It will then be highlighted in blue and will make it very easy for people to click on. Some people have typed it in at the end in their information box, and as YouTube only shows the first line or two of that information, unless the person clicks on 'more info' they will not automatically see the address.
It's quite amazing to me that a number of people in network marketing have not jumped into the video marketing scene. It's not in their comfort zone. My best advice to them is to get that webcam, sit in front of it and practice, practice, practice. These videos are for your eyes only. You can watch them, critique them yourself to see how you can improve, erase them and then try again. We all know that practice makes perfect, so go for it. I like to imagine that I am having a private conversation with a good friend of mine, so I can be myself and smile and laugh just as if she was there with me. This really works!
Think about the type of person that you are trying to attract into your business and dress accordingly. Our ultimate goal to to motivate the viewer to visit our website. Always keep this uppermost in your mind. Make sure you extend the invitation at the end of your video. Ask them outright to click on your website and enter their name and e-mail address so you can provide them with more information.
Now that you have a video up on YouTube, it's important that you maximize the effectiveness of it. The way you do this is by posting your video to other sites, such as MySpace or FaceBook and also blogging about it. You need these inter-connections for the search engines to move you up in the ratings.
A good video can go viral and be seen by hundreds of thousands. If that's your video, you will be in 'free lead heaven'.
Video marketing has proved to be successful for many people.
There are probably hundreds of video sites floating around on the Web, but the star is YouTube. All of the others pale in comparison. It's free and it's easy to use. The only expense involved would be the purchase of a webcam. This would be the cheapest way to go, but a camcorder would give a more professional looking result. However, for beginners a webcam works just fine. When it comes to video marketing, the content is way more important that the quality of the video itself. I edit my videos using Windows MovieMaker, but YouTube has a program that allows you to personalize your videos and it is super easy to use.
When getting ready to record a video, I recommend that you double check your settings, especially for the lighting. You might have to close or open the blinds in your room or put on a light or two. You want the viewers to be able to see your face clearly.
One very important thing to remember is to have your website address periodically show throughout your video. You have to do this during the edit stage. Some think that as long as their website is shown on their actual YouTube page, then it doesn't have to be in the video. However, if you do not do this and someone likes your video and forwards it on to a friend, that person will have no way of getting in touch with you.
When it comes to putting your website address on your YouTube page, I have one little tip. Make sure that it is the first thing you type into your information box. Put in the full address with the http://. It will then be highlighted in blue and will make it very easy for people to click on. Some people have typed it in at the end in their information box, and as YouTube only shows the first line or two of that information, unless the person clicks on 'more info' they will not automatically see the address.
It's quite amazing to me that a number of people in network marketing have not jumped into the video marketing scene. It's not in their comfort zone. My best advice to them is to get that webcam, sit in front of it and practice, practice, practice. These videos are for your eyes only. You can watch them, critique them yourself to see how you can improve, erase them and then try again. We all know that practice makes perfect, so go for it. I like to imagine that I am having a private conversation with a good friend of mine, so I can be myself and smile and laugh just as if she was there with me. This really works!
Think about the type of person that you are trying to attract into your business and dress accordingly. Our ultimate goal to to motivate the viewer to visit our website. Always keep this uppermost in your mind. Make sure you extend the invitation at the end of your video. Ask them outright to click on your website and enter their name and e-mail address so you can provide them with more information.
Now that you have a video up on YouTube, it's important that you maximize the effectiveness of it. The way you do this is by posting your video to other sites, such as MySpace or FaceBook and also blogging about it. You need these inter-connections for the search engines to move you up in the ratings.
A good video can go viral and be seen by hundreds of thousands. If that's your video, you will be in 'free lead heaven'.
About the Author:
Jan Shimano was District Manager for Health & Welfare Canada for many years. She was also self-employed as a Nutritional Consultant and Master Herbalist. She is currently a Business and Health Coach and operates her own internet marketing company from her home in British Columbia. Jan invites you to learn more about her at YouTube.com/1jinny.
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