Blogging - Effective online marketing strategy

By Chris Jonathan

Blogging is big business these days on the internet and there are hundreds of ways to make money with a blog, but you can't chase every option and this is especially true if you are just starting a new blog. You can make a blog about your existing business, your personal life, musical interests, academic interests, hobbies, the list can be endless. The important thing is that you will enjoy writing about the topic.

Blog advertising is as simple as it sounds. It is the advertising connected with a blog. Almost since the inception of blogging there has been some form of advertising involved. Banners and text ads have long been run in the top or heading of the blog, along the sides in sidebars, and along the bottom in footers. Blogging is certainly not new and blog advertising is not new, but recent developments in the field have made it a hot topic of interest in the internet marketing community.

There are a number of reasons why blogging continues to be a very effective online marketing strategy:

Blogs show your readers, both customers and potential customers, that you are keeping abreast of the latest in your field. Most blog posts relate to current happenings. The articles show your expertise in the field, and the blog shows that you are keeping current. Both give your reader confidence in you on different levels.

Blogging enhances your SEO efforts - The major search engines, including Google, reward sites that are updated frequently. Blogs are a great way to improve your rankings.

Blogging allows testing - Publish an idea or concept and see if it generates interest. What feedback do you get from the post? Does anyone link to you? It provides the platform and framework to develop and distribute podcasts.

To succeed at blogging for profit, the primary concern that you will need is a large readership. The higher your blogs traffic, the more advertisers will agree to buy from you. Nevertheless cultivating the regular visitors that you will need in order to gain a benefit isnt easy. As more and more blogs materialize every day, having an eager idea or a terrific writing style is no longer enough to get attention. You need to be able to market your journal effectively.

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