Learn how Testing & Tracking Machine can Multiply your Profits

By Chris Jonathan

Testing & Tracking Machine is the cornerstone of successful online marketing. All of the worlds greatest marketers achieve the results they do because they understand the power of testing and they test everything. Testing your website and conversion process is the only way to get maximum profits in minimum time but most people don't know how to conduct a test that gets good results. Traditionally, the number of visitors was used as a measure of a websites success but the question must be asked, How many of these visitors perform actions on your website that you want them to perform? Any marketing campaign is really useless if it generates many visitors but none of these visitors are "converted." Converting visitors to customers is what most of todays websites are about.Testing & Tracking is a form of website traffic analytics that measures the effectiveness of a source directing visitors to a website and persuading them to take a desired action.

Testing & Tracking Machine can increase your profits through the methods that will give you the benefit of many years worth of our experience. By learning exactly which services and software to use, this gives you the best value for your dollar. You will also avoid the costly mistakes that you made during learning process.

Testing & Tracking Machine will enable you to track an entire advertising campaign. It will enable you to see how many visitors were generated by each of your ads, keep track of sales that were generated by each ad and calculate the cost-per-click, cost-per-sale, and click-to-sale ratios for each ad.

The key to increasing profits and lowering costs over time is continually testing one advertisement against the other one offer against another one headline against another and so on until you find the best performing piece.

* Continually test one headline against another

* Continually test until you find the best performing piece

However, just throwing more traffic at your website without knowing your baseline conversion metrics means youre leaving money on the table because you do not yet know the full potential of your sales process.

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