Adsense

By Lian Maksin

Author: Whirly Popcorn Maker. AdSense is another Google advertising platform that encourages websites to display as many ads as possible. The system is paired with the AdWords program that was designed mainly for advertisers. While AdSense makes money to the website owner when an ad gets clicked on, AdWords takes money from the advertiser for every such click. The profitability is considered to be shared given the fact that some of the clicks result in sales, which means revenue generation for a business. AdSense can be used by any web site that has informational content regularly updated; ads related to the topics on site will be displayed either in separate boxes or included in the content.

Web experts speak of different techniques and strategies to make a website more profitable in the use of AdSense. Thus, even Google shares tips in the AdSense tutorials pointing out to the common errors users make within the system. Thus, did you know that you can make more money by carefully choosing the fonts and colors? Experts suggest that the use of AdSense with content integrated ads is more rewarding in terms of profit, particularly when the the sponsored links have a colore close to that of the site content.

There are certain limitations imposed by the AdSense program and they are related both to the modification of the Java code by the affiliates and the display of certain competitive ads.

In the case of contextual advertising, AdSense includes the system of highly-targeted keywords that are provided by the Adwords bidding system. A payment option that runs in parallel with the pay per click model is the pay per mille one, according to which you pay for every thousand of ads displays. Nevertheless, one can set AdSense to block specific pages which you don't wnat to show advertisments.

Like all advertising programs, AdSense is subject to abuse in many forms. There is the case of so-called spam blogs or sblogs that have no individual content and only copy it from directories or use RSS feeds.

These AdSense farms are designed around very well rated keywords and the material they import from pages like Wikipedia, lures visitors making them click on ads. If you come across such sites, you can file reports against them at Google in order to have the search engine take action against them.

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