For those who are relatively new to online marketing, email marketing can be considered one of the most effective forms of marketing on the internet. As we all know, the internet is expanding at an exponential rate and what better way to keep in touch with potential customers all over the world than through the use of emails. Now, with the advent of automated email software, email marketing is considered a walk in the park.
Email marketing can be a highly effective form of online marketing strategy if done correctly. It all boils down to the content and timing sequence in which the emails are send out to potential customers. There always should be a need or problem that your customers have before any proposed email marketing solutions can be send out to address that issue. No point emailing someone a solution to a problem they don't possess right? Some of the features & advantages of email marketing include the following.
( 1 ) Unrestricted Capabilities. With the widespread of the internet throughout the entire world, email communications are getting vastly popular as it is easily accessible and convenient. The flip side of marketing using emails lies in the fact that some of your efforts may be labeled as spam.
( 2 ) Cost Effective. Email marketing can be considered as one of the most cost effective methods of relying vital marketing information to your existing and potential customers without the hassle of spending tons of money on advertising.
( 3 ) Interactive & Dynamic. With advancements in technology, email communications today need not be boring and one-dimensional. Users are now able to interactive with each other on a whole new level. Dynamic features such as videos, graphics, music and other mutli-media features will certainly increase the marketing viability of this platform and provide your online business with another great channel for advertising.
( 4 ) Targeted Audience. You can use email marketing to great advantage by reaching out to certain types of people. These group of people should be the audience crowd who are already receptive to what you have to offer and have made that extra step to sign up for your mailing list.
( 5 ) Ability To Unsubscribe. Potential customers in your mailing list can either opt to continue receiving email information from you or they can easily unsubscribe at their convenience. This is imperative as it prevents you from being labeled as a spammer.
( 6 ) Shorter Response Time. Because email communications are instantaneous, the response time for an email campaign is much shorter than compared to traditional direct mail campaigns. Typically, you can expect a response from an email campaign in about 1 to 3 days as compared to 7 to 12 days with a direct mail campaign. Huge time savings can be achieved.
( 7 ) 24 Hours Marketing Ability. With the advert of automated email marketing software, online marketing using emails can be done 24 hours a day across any time zones and geographical locations.
( 8 ) Ability To Measure & Tweak Your Results. With advances in technology, most email marketing programs are able to generate reports to show which of your email campaigns generated the most responses. This form of measuring and tracking is essential as it allows you to tweak campaigns that are not doing well.
( 9 ) Ability To Add A Personal Touch. The beautiful thing about using email software is that it allows you to customized each email with that special personal touch. With that, you can further reach out to your potential customers and increase your chances of making a sale.
Email marketing can be a highly effective form of online marketing strategy if done correctly. It all boils down to the content and timing sequence in which the emails are send out to potential customers. There always should be a need or problem that your customers have before any proposed email marketing solutions can be send out to address that issue. No point emailing someone a solution to a problem they don't possess right? Some of the features & advantages of email marketing include the following.
( 1 ) Unrestricted Capabilities. With the widespread of the internet throughout the entire world, email communications are getting vastly popular as it is easily accessible and convenient. The flip side of marketing using emails lies in the fact that some of your efforts may be labeled as spam.
( 2 ) Cost Effective. Email marketing can be considered as one of the most cost effective methods of relying vital marketing information to your existing and potential customers without the hassle of spending tons of money on advertising.
( 3 ) Interactive & Dynamic. With advancements in technology, email communications today need not be boring and one-dimensional. Users are now able to interactive with each other on a whole new level. Dynamic features such as videos, graphics, music and other mutli-media features will certainly increase the marketing viability of this platform and provide your online business with another great channel for advertising.
( 4 ) Targeted Audience. You can use email marketing to great advantage by reaching out to certain types of people. These group of people should be the audience crowd who are already receptive to what you have to offer and have made that extra step to sign up for your mailing list.
( 5 ) Ability To Unsubscribe. Potential customers in your mailing list can either opt to continue receiving email information from you or they can easily unsubscribe at their convenience. This is imperative as it prevents you from being labeled as a spammer.
( 6 ) Shorter Response Time. Because email communications are instantaneous, the response time for an email campaign is much shorter than compared to traditional direct mail campaigns. Typically, you can expect a response from an email campaign in about 1 to 3 days as compared to 7 to 12 days with a direct mail campaign. Huge time savings can be achieved.
( 7 ) 24 Hours Marketing Ability. With the advert of automated email marketing software, online marketing using emails can be done 24 hours a day across any time zones and geographical locations.
( 8 ) Ability To Measure & Tweak Your Results. With advances in technology, most email marketing programs are able to generate reports to show which of your email campaigns generated the most responses. This form of measuring and tracking is essential as it allows you to tweak campaigns that are not doing well.
( 9 ) Ability To Add A Personal Touch. The beautiful thing about using email software is that it allows you to customized each email with that special personal touch. With that, you can further reach out to your potential customers and increase your chances of making a sale.
About the Author:
Derrick Lee is an experienced entrepreneur with many years of experience in marketing offline & online. He owns a marketing company & has written many articles on internet marketing. Get free internet marketing tips from his blog. Derrick is also giving away Free Info-Products on internet marketing, so don't miss out on getting some freebies.
No comments:
Post a Comment