Have you noticed anything different recently with Google? This is certainly a webmaster community has, and if recent talk on a number of search engine optimization (SEO) is indicative of forums, webmasters are very frustrated. Almost two years, Google has started for a series of algorithms and filters that change due to the unexpected results of the search engine, and a lot of clean (non-spam) was removed from the ranking of websites. Google used to update the monthly, quarterly and again. Now, with so many servers, it seems many different search engine results through a server running at any time during the quarter. This part of the big daddy of recent update, which is an update of the Google infrastructure as much as algorithm update. We believe that the big daddy a 64-bit architecture is using. Page seems to be the first page of an order to place 100th on the page, or worse yet complementary to the index. Google November, 2003, starting in the algorithm changes with the Florida update, which now ranks as a legendary event in the webmaster community. Then came the name Austin update, brandy, Bourbon, and Jagger. Now we are dealing with the BigDaddy!
Algorithm of the problems seem to come in 4 categories. Issues are prescribed, duplicate content issues, Sandbox, and the supplementary page issues.
1. Canonical issues: these are treated as a search engine www.yourdomain.com, yourdomain.com, and yourdomain.com / index.html all websites as different. When Google does this, it's the flag in the form of duplicate copies of various materials and penalizes. In addition, if the sentence is not http://yourdomain.com site, but all of the websites linked to our website using www.yourdomain.com, the version of the index in order not to be abandoned. These are fundamental issues that the other major search engines such as Yahoo and MSN, have no problem. Google is perhaps the world's largest search engine (10 in the rankings himself as the scale of 1 to 10). They provide tremendous results for a wide range of topics, and yet they can not receive some basic issues are resolved index.
2. The sandbox: this has been one of the world, according to the search engine. It seems that websites, or links to them, "sandboxed" for the period before it is completed in the rank list, like the kind of time to mature. Some also think that the only competitor to apply a set of keywords, because they are the most rigging. Sandbox existence of the debate, and Google has never officially confirmed. The idea behind the Sandbox is that Google knows that anyone can not make an overnight 100000 website page, so they implemented a new kind of punishment for a while and sites linked to the first fully make the index.
3. Duplicate content issues: These have become a major issue on the Internet. Web page of the search engine ranking drives, black hat SEOs (search engine optimizers) started the whole duplicator sites' content under your domain name, immediately a tonne of a web page immediately (for example, to download this will be his An encyclopaedia website). Due to this abuse, aggressive attack on Google duplicate content with their abusers algorithm update. In the process, but many legitimate sites as collateral damage knocked out. An example occurs when a scrap of your website. Google and may see both sites set to be a valid duplicate. The only thing about the webmaster can do is track down these sites as they are over, and report spam to Google. Duplicate content with a big issue and it is that many of the legal content of the dual uses. The most obvious example is the news feed. A news story covered by several websites as the content of the audiences want. Any filter will certainly catch some legitimate uses.
4. Supplemental issue page: webmasters fondly referred to as a complement to this hell. The issue has been on alert in places like Webmasterworld for more than a year, but has a major shake up around February 23 led to a huge outcry from the webmaster community. Recently, the shakeup is part of the ongoing BigDaddy rollout that should be completed this month. The issue is still unclear, but we know who is here. Google has indexed 2: The main index is that you get when you search, and that is complementary to that of the old pages in the index are no longer active, error have received, etc. The following is a list of supplementary graveyard where, when They did not understand the web page is now active. No one disputes the need for a supplemental index. The problem is, though, is that active, recently, pure and pages in the index's performance has been complementary. Like a dungeon, once they go in they rarely came. The issue has been notified with a low noise level for more than a year, but in February because of the recent disturbing to a lot of discussion around. Nothing much is the issue we know about, and no one can seem to find one is to share the major reason.
Google expected a lot of time has been updated, with the monthly update is anticipated that the webmasters with both joy and angst. After Google with a published algorithm that allows a website's position on each page, which many rank and given to each web page based on the number of web pages pointing to the other. When someone searches on a word, all the web pages are deemed relevant by the page rank ordered. Google uses a number of factors such as keyword density, page title, meta tags, and the page header to determine the relevant tag. The basic algorithm favored incoming links and anchor text of that. The more you link with an anchor text, it is better that you ranked for keywords. Google earned in the form of the Internet in search of the bulk of the early part of the decade in order of their engine became the most prestigious. Add to this the release of Google's AdSense program, and it has become very attractive. If a website for higher office may be a popular keyword, they can run under the Google AdSense ads and split revenues with Google! The combination led to a kind of spray SEO'ing the webmaster world had never seen. The whole nature of the links between websites changed. Links to the Web site is used for each other because it is good to know your audience. But now, and a link on its website that the search engine rankings can reduce, and if it is a link to a competitive, it can promote its. Google's algorithm is to link the site to promote its website page rank (PR), while the other sites linked to your Web pages to reduce its public relations. People started to make the link farms, link with mutual participation, and the purchase / sales link. Webmasters to start another one to add to mutual help in the rankings or money, instead of the quality content for their visitors. It also led to the bulk of the websites Scraping. The black hat SEO will take all the content of the website has an ad on Google, some of the high-power link, and the next thing you know they are ranked high in Google and the Google website of the production of revenue adsense Without providing any content is unique. Worse yet, as Google tries to duplicate the material after, they sometimes receive, instead of the company's actual scraper. This is all part of the cat and mouse game that has become the Google algorithm. Google's life after that manipulation was happening, he aggressively decided to change their algorithms to prevent. After all, our goal is to find the most relevant results for their searchers. In addition, they also large increase faced with the Internet explosion. This will destabilise the duration of the update, many of which are over the top ranking websites and disappear while others remain websites and spam. Despite Google's efforts, every change the quality and more websites to catch it. Spam sites and a number of websites is a violation of Google's guidelines are caught, but an endless tide of spam websites over his position.
Some people believe that it is probably not a problem. Google is the best to provide relevant listings for what people are searching for the most part in the end user has not seen Google's listings with an issue. If they only drop thousands of millions of listings, the result is still very good. These problems can not affect Google's bottom line, but a search engine can not be developed without producing unintended consequences that will hurt them more than in many ways. First, as competition grows from Yahoo and MSN, to the best results are never a given, and drops in the quality of these listings will hurt them. Then, to stay competitive Google will need to continue to change their algorithms. It will be difficult if they can not change without producing unexpected results. Finally, the webmaster community to lose confidence in them to make them sensitive to competition. Google to provide webmasters with two points. The word of mouth experts. In addition, the website that they use the Google AdSense program. Unlike other monopolies, it is easy to switch search engines. People can also be criticized for webmasters business model that relies on a free search engine traffic is required. In order fluctuations are part of Internet business, and the feeling of most webmasters. Google webmasters are asking just to fix a bug that is due to unforeseen issues with your site.
Most webmasters can blame the loss on Google and their rankings are. But the truth is that many webmasters violation of the guidelines that Google is out of focus. Most consider it to bend the rules a little harmless, and the value is not, because the issues they have websites. In some cases, but right now, and Google has tweaked its algorithm in the right direction. Here is an example: Google seems to have come to see the links in your site to make sure they do not have the anchor text (the text has been used in this link to connect you on the website). If too many links using the same anchor text, Google is discounting these links. This was originally made by some people to inflate their rankings. Other people have an anchor from the text because it usually makes sense. It is not, in fact, a black hat trick SEO, and it is not, say in Google's guidelines, but lost it due to some websites rank.
Webmasters is that Google is the realisation of the need to fight spam and black hat SEO manipulation. And his credit, in the name of Google engineer Matt Cutts is a blog site to assist and participate in the SEO platform for webmasters. However, given the impact of the revenue that Google ranking of the companies, webmasters want to be known around the communication and also issues, and future issues of the algorithm to help with identification. No one expects Google to reveal what is or is the change in their algorithm they are doing. Rumor on the stage boards speculates that Google is currently looking for items like the age of domain names, IP addresses on the websites, and the frequency of fresh content. It will be good in terms of a possible report to the webmaster able to get to Google, and get a response. It is in the best interests of Google to a bug-free algorithm. This in turn will provide the best search engine results for all.
